IP attorney Laurie Selkowitz breaks down why women founders are chronically under-informed when it comes to trademarking and intellectual property - and the moves you need to make before it's too late to protect what you've built.
As a partner at Greenberg Glusker, Laurie advises companies from early-stage startups to Fortune 500 enterprises on technology, privacy, and intellectual property. In this conversation, she explains why many women founders unintentionally miss critical opportunities to protect their ideas. In a first-to-file system, waiting until something feels perfect can mean losing the chance to secure patents or trademarks that could become valuable business assets.
Adrienne and Laurie talk through the practical side of legal strategy for entrepreneurs. They explore when founders should bring in legal counsel, how to think about budgeting for legal services, and why contracts and negotiations deserve more attention than most businesses give them early on.
They also discuss the growing use of AI in business and why founders need to understand what they truly own when using AI-generated content.
If you’re building a business, this episode could save you from costly legal mistakes.
Chapters:
⚖️ 02:21 Laurie Selkowitz on advocacy, innovation, and protecting ideas
🏁 06:11 Why women wait too long to file patents
🛡️ 13:01 Legal strategy early prevents expensive problems later
💼 16:42 Planning legal budgets and finding the right attorney
🤝 21:18 Asking harder questions builds stronger business deals
🤖 36:04 AI tools, ownership risks, and protecting your work
Links:
Email: lselkowitz@GreenbergGlusker.com (mailto:lselkowitz@greenbergglusker.com)
Reach out to Laurie Selkowitz to learn more about protecting your intellectual property and building a strong legal foundation for your business.
Thank you to our podcast sponsor
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XO
Adrienne
• (02:21) - ⚖️ Laurie Selkowitz on advocacy, innovation, and protecting ideas
• (06:11) - 🏁 Why women wait too long to file patents
• (13:01) - 🛡️ Legal strategy early prevents expensive problems later
• (16:42) - 💼 Planning legal budgets and finding the right attorney
• (21:18) - 🤝 Asking harder questions builds stronger business deals
• (36:04) - 🤖 AI tools, ownership risks, and protecting your work
