From Crisis to Purpose: Turning Life Transitions into Business Ventures with Liz Garcia

Adrienne Garland: Leadership isn't just changing. It's evolving in ways we're only just beginning to imagine. And women, we're not playing this game anymore. We're the ones reshaping the entire field, building models, movements, and businesses that serve more than just a few.

On the She Leads podcast, you'll hear real conversations with women who've broken through all kinds of barriers, revenue, identity, borders, and expectations. There's no sugar coating here, just the truth told by those who are living it.

I'm Adrienne Garland, entrepreneur, strategist, educator, and creator of live experiences, gathering women leaders together for over a decade. And this is The She Leads Podcast.

(00:00:41) Adrienne Garland: Hi everybody, and welcome back to the She Leads podcast. I'm so excited because today I'm joined by Liz Garcia. She's the owner and CEO of Storage Theory, the Iowa-born home brand behind the clever decluttering solutions that are found on Amazon, Walmart.com, and Tik Tok Shop.

She's also the co-founder of GW Spice Co. that brings schools a tastier way to fundraise. Liz is also the host of the Liz Garcia Show and along with her husband, a coach to product founders scaling to six and seven figures on and off of Amazon.

And a quick shout out and thank you so much to Liz for contributing Storage Theory Scrub Daddy holder to our She Leads Live gift bags. Everybody loved them. Liz is bold, practical, and all heart, and I cannot wait to speak with her today. Let's dive in.

(00:01:41) Adrienne Garland: Welcome to the She Leads podcast, Liz.

(00:01:43) Liz Garcia: Hi, Adrienne. It's Thank you so much for having me. I'm really excited to be here today.

(00:01:47) Adrienne Garland: I'm so excited to to just talk about all the things that you are doing and all that you are and you know how you started your business and all just the great things that you are doing in this world. So I guess a little bit of history, backstory. Let's talk a little bit about you and how you sort of ended up where you are today.

(00:02:08) Liz Garcia: Yeah, absolutely. Well, a little bit about me. So, my name is Liz Garcia. I am born and raised in the Midwest. So, I'm originally from Wisconsin. And I've been in Iowa for several years now with my husband and two fiery redheaded kiddos.

And really, my entrepreneurial journey started several years ago. And I I kind of give some context of a story. I think a lot of us end up having a story that catapults us into certain seasons of our life. And really what started my entrepreneurial journey was cancer diagnosis with my husband.

And so he was diagnosed with stage one testicular cancer in June of 2021, I believe it was. And it was a rough season because we were seven months pregnant with our son, Luca. And so it was a lot of things happening at once.

And what that season taught us though is how short life really is. And it really woke us up to start chasing after the things that light us up. So, as difficult of a season as that was, it really forced us to have a lot of wisdom about life, a new perspective, if you will.

And so, thankfully, you know, he went through had surgery, did a round of chemotherapy and was in remission, you know, February of 2022. And so, it was like when that time hit, it was all of a sudden we're like, we need to start chasing after the things that excite us.

And so it was literally 2 months after his remission news, we co-founded our first company, GW Spice Co., which is a fundraising company. And that same month, I launched my podcast, The Liz Garcia Show.

So it's like it really lit a fire under my butt. And actually, the original name of my podcast was Light Your Fire, but it was like, you know, it really lit a fire under our butts to just get going. We always knew we wanted to be entrepreneurs, and it's like this was really what catapulted us originally into entrepreneurship.

(00:04:15) Adrienne Garland: I I love that. And, you know, it's so unfortunate that we have to sometimes be faced with such, you know, hardships in order to, like you said, wake us up to the fact that we must follow our dreams and our passions and everything that we have inside of us. Is that, you know, sometimes these hardships that we face in life are the things that truly wake us up to, you know, what is in inside of us in our hearts.

And I think entrepreneurship is something that so many people would like to pursue because there is like a level of freedom in that even though we both know that being an entrepreneur is not it it's it's actually really really hard.

You before you started the company with your husband you had a completely different career. Can you talk a little bit about that?

(00:05:07) Liz Garcia: Yeah, absolutely. So, I've been in sales a majority of my professional career. I went to college for graphic design, but I also had a business degree or a business minor because I just there was always something about business, the topic of business that really excited me.

And so, you know, I always have been a creative individual and so I went to school for graphic design. I was a graphic designer for so there was a casino company based in the Midwest, but they had several casinos out in Vegas. And I loved that because it just really helped me explore that creative side.

But after a while, you know, I was in it. I'm like, you know, I really saw it as more of like a hobby versus a full-blown career. And then eventually, I ended up getting into like recruiting and sales and absolutely fell in love with it.

I just I've always been a people person, outgoing. I love building relationships and so it was such a great fit. And so I was with one of the number one publishing companies in the world McGra Hill and so I was with them for several years meeting with professors like yourself and helping them with their textbook and course courseware materials and needs.

And you know being in sales positions taught me so much about myself. It taught me a lot about negotiation skills and all of that has translated into me being an entrepreneur.

(00:06:21) Adrienne Garland: Yeah.

(00:06:22) Liz Garcia: So and you know going back to college I was bartender and waitress at pizza company or pizza the business for about three years and it's like it just I loved every aspect of that that people relationship and that's what I was lacking being in like a graphic design position behind the desk you know all day and that's where I really fell in love with the idea of sales.

(00:06:47) Adrienne Garland: It's so amazing how as we are sort of going through our lives and our journeys you know we're presented with these opportunities and they might not be like exactly what we want and then when we look back we're like wait that's exactly what I needed right?

And because I do think not to get all woo woo but I do think that there is some type of a grand plan that has been laid out for us and oftentimes we don't you know we don't understand what that is until we get to a later part in our lives.

And every little thing that you just described like the graphic design and design and is is is like exactly what you're doing now, right? So like the design part of it, the people part of it, the sales part of it, the you know just taking care of people and and contributing it's it's all in there and that's such a beautiful thing.

So can you also talk about Storage Theory because one of the things especially when it comes to entrepreneurship and I think especially for women is that we don't often think about buying a company, right? We think about maybe starting it, maybe co-founding it with someone else, but you it's rare to sort of hear stories about women that have purchased businesses.

So, I'd love for you to just kind of talk about what that whole process was like and sort of how you identified the business and then the opportunity.

(00:08:24) Liz Garcia: Absolutely. I mean, I have to give a lot of credit to my husband, number one, because he, you know, him and I were both very business heavy and he's just always been nonchalantly looking for opportunities that happen to come up, right?

And so it was I think like around January 2024, he just happened to be online literally looking for businesses for sale and he saw that one came up for sale that was about 45 minutes from where we currently live here in Iowa.

And ultimately it was a company Storage Theory that was created by an inventor who literally invented all of these home organization products as solutions for him and his family. So, I loved the story behind it. I loved a couple of their bestselling products. One of them is this like genius power perch outlet shelf that adds an, you know, a little shelf above any outlet in your home.

And I've always been such a big fan of organization because I'm like such a believer that a chaotic space is a like chaotic mind. And so, anyways, it was a really good fit. You know, it was one of those opportunities that came up that were like this this could be something incredible and we didn't want to pass up this opportunity, not knowing when that next door could open, right?

And so we started negotiations with the the owner of the company and then ended up purchasing it July 1st of 2024. Now, for me, like I'm a behind the scenes girl. I I'm an open book. I love sharing like the how because I'm always so curious as to how people do stuff and how they take over.

And so it was quite the interesting dynamic, literally both spectrums, right? We went from co-founding a company from the ground up to then completely buying a well-established company that had been in business since 2016.

And so, you know, the amazing thing about buying an established company is it's a pretty well-oiled machine, right? Like he was already selling his products on Amazon and Tik Tok shop, but I will say like there's a price tag attached to that.

And so the way that we were even able to afford having like a down payment for this company, we structured the contract to be a lease to buy. And so ultimately what that meant is we had a down payment initially, a pretty large down payment.

And what we did is we ended up taking out a HELOC. And so for those who don't know, for the listeners, it's a home equity line of credit. We built a house in 2020. So we had an amazing rate for our mortgage. And so we built up quite a bit of equity in our home. And so if it wasn't for that, quite honestly, I don't know if we would be here today had we not had that amazing rate.

So anyways, fast forward, we have the down payment on the business initially and then we now have quarterly lease payments which then go towards us completely buying out the company fully. So we'll have it paid off in like about fiveish years.

(00:11:38) Liz Garcia: That's really where we're and I think I think the thing that that speaks to is as long as you know the the selling party is willing to negotiate with the the people that are buying, you can literally structure a deal, if you will, however makes sense for the both people.

(00:12:00) Adrienne Garland: And I I'm curious what if you can share because I think that we don't often see these things as opportunities. What was the reason and it doesn't you know you don't have to get personal but what was the reason that the the person was selling Storage Theory?

(00:12:16) Liz Garcia: Yeah, absolutely. The reason was he was starting a brand new company. And so with him being an inventor, he was starting a new company where he makes so you know the the manufacturing side is like he makes plastic products for people, right? So he had that company and then he had the Storage Theory business on the side.

Well, he was starting a brand new company making like the plastic spools for fiber internet. So like you'll see I don't know if you like the huge yeah so he go he was starting a brand new company focusing on that so he didn't have the time or bandwidth to keep up with this Amazon business.

Because I'll be honest, like a lot of people think that Amazon businesses are passive. They very much are not. You're having to update the SEO on a daily basis. Like the ads you have to pay attention to a lot and so there is a lot of work that goes behind the scenes and so he just didn't have the time to keep up with it.

(00:13:21) Adrienne Garland: Yeah. And I I think that you know look that that benefits him because he knows that what he has created lives on and it will continue to grow and thrive under you and your husband's ownership and then it allows him to move on to whatever is next for him.

And I think I love that your husband was like just kind of online looking for businesses to buy and and you know it happened to be that it was something close close proximity to you that you could actually go and meet the founder and you know see is this person you know like a legitimate person? Are they are they real? I think that that makes a really big difference.

How long did that whole I guess like due diligence negotiation process last?

(00:14:14) Liz Garcia: Yeah. I mean, ultimately it was a few months long. You know, I think you know, my husband kind of stumbled upon everything around that January of 2024. We really started outreaching to this individual. I think it was like February or March.

And then it was, you know, couple months of negotiations back and forth. And then we ended up signing an official contract agreement July 1st of 2024. So, wow.

Yeah. I mean, it definitely helped with him being in so close proximity cuz um what's really neat is so his manufacturing company still manufactures our products today. So, we still have a very close relationship with him.

We still are going to keep him on board for any future renditions or any future products that he might design for us just because typically we have like a new mold in in the future. So, yeah, it's it's been an amazing relationship and we've just been very grateful to have such a close-knit relationship with him.

(00:15:20) Adrienne Garland: Hey everyone. So, for years I've been working with Dr. Kent and sending people in my network his way. He does so much impact work. What do I mean by that? Well, he helps people create books and podcasts and things like that. He even helps with this podcast behind the scenes. Dr. Kent is my thought partner.

Anyone listening knows that we all need to do what we can to get our thoughts, opinions, and voices out into the world and how important it is for women to invest in other women and for women to hire other women. I am all about that and you all know that.

But in this case, I think Dr. Kent is an exception. He's doing something really different via this new program that he's launched called the Genius Discovery Program. So, he wants to work with people like me and like you who are impact driven.

Dr. Kent has an intensive program that goes for a month. He also has a three-month program where he figures out where you're headed with your brand, your business, your speaking, and your signature story as a thought leader. I've known Dr. Kent for a long time. So, believe me when I say that he has a ton of experience working with people that are looking to make an impact but might not know exactly how to approach them.

So, if you're interested in talking to him, you can go directly to talktokent.com or you can send me a DM on Instagram at sheleads media or just shoot me an email over at hell@shileleadsia.com.

(00:17:34) Adrienne Garland: It's so incredible and and sort of the umbrella concept of Storage Theory can literally morph into anything that you want it to become. So right now there are existing products that were existing before. What's what's what's new? What's coming out new? if anything.

(00:17:54) Liz Garcia: Yeah, absolutely. So, of course, I have to like name drop the pink sponge caddy is what we call it. And so, for those of you who don't know, it is a holder that holds the Scrub Daddy sponges. Those are the super popular yellow smiley face sponges that were on Shark Tank several years ago. But, we have a holder for them that suctions to the side of the sink.

And so, I'm kind of a data nerd. Like, I love seeing data and information. And so, my husband and I, we have access to something called Jungle Scout and ultimately it's a subscription that you pay for and it gives you this amazing data on what the hot keywords are that people are searching for specific to Amazon.

And so one reoccurring theme that kept coming up was any like pink housewares. So anything housewares related that was the color pink had really high search volume. And so we were kind of scratching our heads a little bit. We knew we wanted to come out with a third color. So right now we have the color white and the color black for these sponge caddies. And so we're like, you know what? Let's try pink.

(00:19:14) Liz Garcia: And the other the other selfish reason that I wanted to do pink was exactly for like you is, you know, for me, I'm a podcaster. I love attending events. I'm a huge networker and I typically attend a few events throughout the year. And I'm like, the pink sponge caddy will be the perfect color for a lot of these women entrepreneur events that I attend. So there you have it. So that was the most recent product that we have.

In the future, we would love to come up with floating shelf. And so right now, like I said, the power perch outlet shelf we have, it's a shelf that physically goes behind your current outlet cover. And so we want to come up with a shelf that just would require 3M command strips. So you can literally put anywhere in your home.

So that way it's a lot more flexible. You can really use it in any part of your home that you desire. So that is on the horizon. Hopefully we'll have to get a new mold for that.

And Then future future products. One of the products that I love for organizing at home is like those clear clear acrylic bins that you can either put in your fridge, pantry, things like that. I'm huge when it comes to just different containers like that. So, to be determined, hopefully sometime to be determined. Two come out soon.

(00:20:41) Adrienne Garland: I I love that. I love that so much. So, Liz, you also, you know, in the beginning we mentioned you are the owner and CEO of of Storage Theory. You have a podcast. You have the GW Spice Co.. and you also are freelance selling as as well, I believe.

How do you sort of task switch between all of those things? How do you kind of organize that? Because I want to ask you this specifically because so many women that I know when you sort of start talking to them and and you find out what it is that they're doing, you know, they say, "Well, it's it's never I'm this, right?" They're like, well, I do this and that and then this on the side.

First of all, why are we so crazy? And second of all, how like how do you test switch between these things? Because they're not, you know, not every single one of them is directly related, right?

(00:21:42) Liz Garcia: 100%. Yeah. And you're right. It's, you know, I will say that's the double-edged sword, right? Like I'm a anyagram 7. I call myself an ADHD squirrel brain. I'm self-diagnosed ADHDer, I should say. And can I will be honest like it can be difficult, right?

But I would say it's one of the lessons I've learned from Chris Harter. So Lori and Chris Harter are really popular podcasters. He originally grew up in Green Bay, Wisconsin, and both they're now out in California. But anyways, he talks so much about stacking your day with like activities. I think there's actually a terminology for this obviously like you can do time blocking and stuff too.

So right now, now that I have all a lot on my plate. You know, it's not just the two companies, but I am I did go back to corporate part-time, just 20 hours a week to supplement.

(00:22:50) Liz Garcia: It's it's really putting together like activities. So, what I mean by that is if you have, let's say, an appointment that was scheduled for you, maybe it was a client appointment at 10:00 in the morning and then you had them at 1 1 p.m. in the afternoon. What you would ideally like to do is push them together so they're back to back.

And the reason for that is because of the mindset behind it, right? Like you're going to use a totally different energy being on a call versus you just checking email, right? So there's different energetics behind all of that.

And so when you stack your day with like activities, so maybe you're doing the first five hours of your day for social media or content, like you're in that same mindset versus going from hopping from one task to the other.

And I'll be honest, like I'm guilty of hopping like that and I am not productive. I used I so used to wear the multitasking badge like as a badge of honor and I'm like I'm a multitasker and I'm like no like I I have to focus on one task at a time in order to have the biggest outcome.

So if you're someone who feels like you don't know how to structure your day like first truly make a list of what you have going on for that day, what's necessary and then break it out. Okay, what can you put together? What can you divvy up and what needs to maybe go on to the next day versus just trying to cram everything in into that same day. So that's what I would recommend.

(00:24:24) Adrienne Garland: Yeah, I think that's really great advice because I too like you wore the multitasking, you know, outfit with with a badge of honor. And you know there there are scientific studies that show that multitasking is actually not possible and that it it when you try to do it that it like degrades your ability to like do multiple things at one time.

And I think, you know, for me, as I've sort of gotten a little bit older, not sure wiser, but definitely older, I I feel like when I have different things stacked back to back that I just almost get paralyzed and I don't know how to easily switch between one thing and another.

What one of the things that I I personally do when I just can't you know, when I have multiple things in a day and I I can't change that around is I make sure that I block like a good amount of time in between to almost be able to like, you know, ease out of one, ease into another, but it definitely has harmed like my productivity. I definitely don't get as much done even though I'm doing a million things.

(00:25:40) Adrienne Garland: And you know, why do why do you think that this is because I do see this as like a new ph phenomenon for women where we're we're doing like I don't know why are we doing doing doing doing so much? Why are we doing this?

(00:25:55) Liz Garcia: Oh gosh, it's such a good question, Adrienne. I I think it's because we just I don't know. Sometimes I think we feel like we have to do it all in order to quote appear successful. And I'm guilty of that.

Like, you know, I definitely am still overcoming perfectionist tendencies myself and that's where my husband and I are really good like yin to the yang where he sometimes reminds me like done is better than perfect. And so I've had to coin this phrase for myself the last couple years which is messy consistency is greater than inconsistent perfection.

(00:26:45) Liz Garcia: I'll repeat that again for the listeners messy consistency is greater than inconsistent perfection. So if you think of like an example of just working out. You know this morning I've been incorporating these like 10 to 15 minute lymphatic stretches.

And it's like you know what if I'm at least just moving my body even if it's only 10 to 15 minutes a day that is way more productive even just like four to five times a week versus me working out one day a week you know what I mean?

So it's like I have to remind myself of that like often that it's okay. Like especially with me having a graphic design degree like I'm I'm really detail oriented which is amazing but sometimes I get caught up in and lost in those details where it's like if you can at least get something done.

Like my truly my biggest piece of advice for life or business is number one just start. I think we get so caught up in worrying about what other people are going to think XYZ whatever the reason might be. So my number one thing for you is just start because you can always refine later.

And I even tell people even if you're on the fence with starting a new company or a new business. You know, we get so caught up in the details of like we want the picture on our website to look perfect. I'm here to tell you, you're probably gonna change it six months down the road from now or a year from now. Like, it's happened so many times.

We for some of our packaging, we've changed the color scheme like twice already. And so, it's just there's going to be different things that come up and it will force you to be in a different season, right? So, anyways, that's my my little TED talk for everybody is just start now, refine later.

(00:28:50) Adrienne Garland: Yeah. And I think that takes off a lot of pressure. I think the environment now is also different than it used to be where I think in the past and I don't even know what time frame I'm talking about but let's say 10 10 years ago, you know, 5 years ago, 10 years ago, I think maybe it was a people had more eyes on exactly what you were doing.

So if you launched with you know a blue package they they might have been like oh why is the package now you know green? But I think think everything evolves at such a rapid pace that I don't even think people like notice anymore. I don't think that they they care like, "Oh, cool." Right? It's more like, "Oh, cool. They changed it to green." You know, it it's still an amazing product and and oh, I I like this better. I'm glad that they did that.

So, I think we put so much pressure on ourselves that everybody's looking at like every single thing that we're doing. And people are so that everybody's so busy that they don't even care. care what you're doing.

(00:29:56) Liz Garcia: 100%.

(00:29:57) Adrienne Garland: Yeah. And that's good advice. Just start. You can always refine, you know, but just like strap on those running shoes and take the first step. Otherwise, you're never going to get anywhere. And it's it's just such great advice.

(00:30:17) Adrienne Garland: I just I also wanted to kind of shift a little bit and talk. I know that you and your husband help to coach people on how to their businesses, you know, to the to the seven, eight figure mark. I'm just curious, is that in like a-oriented realm or is that for service-based businesses as well?

(00:30:42) Liz Garcia: Yeah, it's a great question. I mean, right now we've really just started diving into the product based space just because that's really what we're used to with Storage Theory and then obviously we've got GW Spice Co., too.

But it was like, you know, we from day one of owning Storage Theory, they were already on Amazon and it is like the wild wild west on Amazon. Like knowing the behind the scenes is really eye opening. I'll just keep it at that.

And just like knowing all the fees that come along with there's just so much that you don't know with Amazon and we've really just had to learn along the way and we've had to figure out a lot of stuff sometimes the hard way but you know we've learned some amazing lessons and we want to be an open book for other people so that way they don't make the same mistakes or they don't see themselves in the same financial position, whatever it may be.

And so, so, yes, we do have a few clients right now where we're helping to grow on Amazon. You know, it's great because my husband does a lot of the behind the scenes. He focuses on the SEO, like your keywords, what your description should be, and I focus more on the the visibility side, the face, like what are your images looking like, what can you do to improve to bring more traffic to your site, things like that.

(00:32:00) Liz Garcia: You know, it's it's one of those things where we're just kind of diving into it to see where we can help and You know, it's been an amazing learning experience so far.

(00:32:13) Adrienne Garland: Do you think that more and you know, I I don't really know all the statistics behind all the different businesses that are on Amazon and selling and everything. Are there a lot of women-owned businesses that are on Amazon? Because, you know, it's sort of positioned in whatever, you know, social media that like, oh, hey, start up a business on Amazon.

It's easy and we all know that it's not nothing comes without you know hard work but you know it it's easy if you know how to select the right products and and have a really beautiful storefront and and do all of these things. Do you think that you know today starting up a a business on Amazon is a is a viable option for women?

(00:33:04) Adrienne Garland: And the reason the reason I'm asking this is because you know I think that women. I don't think women make, you know, less per hour than than men. And if you're like as as a white woman, you're making less. But if you are, you know, of color, if you That sounds terrible. Oh my god, I'm so ridiculous. If if you are Hispanic, if if you are a black woman, you are making less less less, right?

And so I think that maybe one of the the reasons that we're all trying to do so much is because we're trying to make up that gap. And I I like to give advice to women like, "Okay, here are some things that you can do to, you know, get ahead, maybe make some extra money on the side so that you can truly fund your your business dream and get your business at least to that million-dollar mark so that you can start using all those resources to make the change in the world that you really, really want to see."

(00:34:11) Adrienne Garland: So, I'm wondering going back to the question is, you know, is starting up a business on on Amazon, is that a viable thing to do or is that like just as hard as starting up any other business?

(00:34:25) Liz Garcia: I definitely think it's viable. I mean, the one way to look at it, Adrienne, is you know, people it it the it takes the longest amount of time to go from $0 to a million, right? Like, and then once you hit that million dollar mark, then usually it's it's easier to kind of catapult from there. And we're just about to that seven figure mark.

(00:34:55) Adrienne Garland: Amazing.

(00:34:56) Liz Garcia: The quick synopsis, they were at seven figures for several years. Well, then there were a lot of China knockoffs that came on board knocking off our products. And so, it has taken a little bit of time to kind of get back to where they were with those numbers.

Now, couple things I'm going to share. Number one is you can't do everything your on your own. Like, ask for help. Do the research. Hire a VA if that makes sense, a virtual assistant to help take, you know, offload. It is way cheaper to get a VA than people think it is. especially women.

Like again, we're we're notorious for trying to take on as much as we can and offloading some of that work has been huge for our business. One example is, you know, it took us several months before we decided to finally hire some part-time help.

And I was, you know, for me, even though Amazon handles about 90 to 95% of our orders, we still have about 5 to 10% that I manually fulfill on a day-to-day basis. And that adds up, right? It's time, money, and energy at the end of the day.

(00:36:12) Liz Garcia: And so, I did finally like I'm like, you know what? I need to get some help. So, I hired two of our neighbors. They're brother and sister. And they come in about 1 to two days a week just to help with orders, help, you know, put boxes together, whatever they could do to take some work off my plate that's not my zone of genius that it doesn't matter, right?

And number two is I wanted to mention about like other areas. So, we are in the process of hiring Chic Execs. So, it is a PR firm out in California. I love name dropping them.

(00:36:58) Adrienne Garland: Yeah.

(00:37:00) Liz Garcia: And as ultimately they're a PR firm, but they also help with retail placement. So for anybody that has a product based company, they help put your product in front of the big box stores, whether it's Target, whether it's, you know, HomeGoods, whether it's Nordstrom, you name it.

So you pay them, it's a three-month contract. You pay them a certain amount per month, and you can typically pick up to five large retailers.

So especially with me going back to corporate part, time like 20 hours a week. This is literally going to be taking out the middleman because they their team is comprised of 90 women, many of them who used to be former buyers for Target, Nordstrom, Boston, you name it.

And so I very much would be willing to invest in them to take that work off of our plate to eventually invest into like get us into the major retail market. So that those are just a couple ideas to like get people's gears turning on how you can improve your efficiencies, how you can really just gain some traction and momentum without feeling overwhelmed like you have to do it on your own.

(00:38:16) Adrienne Garland: So good. And this is a key success factor I think for women. We have to almost, you know, go against our that that desire to to do it all and to control everything. And we have to learn how to expertly delegate.

And then and then you know when we do delegate, like going back to have done is better than perfect. Allow maybe some things to, you know, sometimes things break, sometimes you run into bumps in the road. We have to allow for that to happen because I know even when it comes to like, let's say, cleaning my house, you know, I'll I'll have someone come in and and clean my house and then I'm like, they didn't scrub the baseboards, they didn't, you know, do this and then I'm like cleaning up after them, which is like, what are you doing, Adrienne?

But At least my my house is a lot cleaner than it was before they came in. So, I too have got to learn how to let go of some of this, you know, perfectionism because it does it does hold us back. It it doesn't that momentum stops when we focus on the the details and the details are definitely important, but not if it's going to stop you from that that forward progress.

So, I think Those are such great tips and I I actually have a couple of clients that have product based businesses as well and I can't wait to tell them about Chic PR.

(00:39:41) Adrienne Garland: and and Chic Execs. And I can send you the link to include in the show notes too.

(00:39:49) Liz Garcia: That would be amazing. And hopefully they can get some business out of this too. How amazing that would be and then they could sponsor the show and your show too.

(00:40:02) Adrienne Garland: Incredible. Incredible.

(00:40:07) Adrienne Garland: Well, Liz, I just appreciate you so much. Thank you so much for sort of telling us everything that goes on behind the scenes of of the business and it's so inspiring everything that it is that you're doing.

And you know I just I can't wait for you to continue to grow and to thrive and I'd love to invite you to come back here in you know a couple of months next year and and talk about all the things that you've learned.

So thank you again for contributing the And tell me the name of it again because I'm I I have it in my head. The scrub daddy holder and that's not it.

(00:40:48) Liz Garcia: Yeah, sponge caddy. Sponge full name for it. Yes,

(00:40:53) Adrienne Garland: I should have it right in front of me. The sponge caddy. Thank you so much for contributing the beautiful pink sponge caddy for the She Leads live bags again. Everybody absolutely loved them and just for sort of being a friend of of She Leads. I appreciate you so much.

(00:41:14) Liz Garcia: Absolutely. Thanks so much. Thanks for having me, Adrienne. I really appreciate it.

(00:41:21) Adrienne Garland: And if people want to get in touch with you, how can they do that?

(00:41:25) Liz Garcia: Yes, in I hang out on Instagram. That's where I like to hang out. So, my personal Instagram is lizgarcia.me and then Storage Theory is just @ storage theory and then you can also find us. Our regular website is storagetheory.com.

However, this is a really good shout out actually for anybody who you might know who has an Amazon business. We typically recommend people to go to Amazon first. The reason for that is even though we would get like a better cut, if you will, from our regular website, you know, the more people that are purchasing from our Amazon storefront, the more visibility we get because it it shows up as like higher traffic.

So, I'd highly recommend. So, you can just go to amazon.com/Storage Theory. If you purchase anything, thank you so much. Like, shoot me a DM. I love seeing pictures that people have of their products.

And just like anything, like with a podcasting world, reviews are like gold. So seriously, if you not just saying from us from Storage Theory, but if you purchase from any store and you love the product, sincerely take the two minutes to leave a review on Amazon. It really helps boost visibility. And like I said, we have a lot of China knockoffs and so reviews really help us like differentiate from our compet like competition.

(00:42:57) Adrienne Garland: I love that so much. And and I I sort of hear someone in the background with the tape and taping up boxes. So you're in the thick of it and I love it so much.

So, we will we'll definitely put all of this in the show notes. And again, thank you so much for spending your time with us here today. I I really appreciate it.

(00:43:20) Liz Garcia: Yeah, no problem. Thanks so much for having me. This has been an awesome.

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