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Dr. Cindy Trice, veterinarian, cancer survivor, and co-founder of KickIt Recovery Wear, built a company from a problem the healthcare industry ignored: what patients actually wear while they heal.
During chemo, a friend brought her a pair of cute pajamas. She put them on and everything changed. She walked laps around the nurses' station. She let visitors in. But the nurses could not work around them, and she realized the hospital gown exists for a reason. The question was: why has nobody made something that works for patients and medical staff?
That idea sat for sixteen years. In the meantime, Cindy became a veterinarian, built and sold a software company called Relief Rover, and eventually launched KickIt with three co-founders, including her best friend since the fourth grade. They split ownership equally and built the whole thing together.
She is also a patient advocate for Cervivor and wants you to know: cervical cancer is preventable. Get screened.
If you are building something from a problem you lived through, this conversation will feel familiar.
Chapters:
🎙️ 01:04 Rate, review, and share the show
🐾 03:11 Meet Dr. Cindy Trice: veterinarian, cancer survivor, and lover of long and low dogs
🏥 05:17 Breaking her back at 18 and learning what dignity in healthcare really means
🐋 12:47 Volunteering at the Marine Mammal Center and lying her way into a pet clinic job
🩺 21:13 Advanced cervical cancer diagnosis right out of vet school
👗 24:41 The hospital gown that stripped her identity and the pajamas that gave it back
🔧 27:30 Why hospital gowns are designed for function and why nobody fixed them
🚀 30:29 Sixteen years from idea to launch: some ideas need to bake
🤝 33:05 A fourth-grade best friend, two garment makers, and a company built by four women
🔄 36:49 Relief Rover, simultaneous entrepreneurship, and selling the first company
🌱 42:51 The roller coaster is real: confidence, hustle, and building your network
🎁 46:20 KickIt slipper socks giveaway: tag @sheleadsmedia and @kickitrecoverywear
Links:
Website: kickitrecoverywear.com
Instagram: @kickitrecoverywear
Email: cindy@kickitpajamas.com
If this conversation made you think differently about what recovery can look and feel like, follow KickIt and see what they are building.
GIVEAWAY
🎁 Slipper Socks Giveaway! At our most recent Pitch The Media event in NYC, KickIt donated the most beautiful, luxurious Slipper Socks. I have a few pairs left and I would love to give them away to 3 lucky listeners. Here is how to enter:
- give the show a 5-star rating and review,
- tag both @sheleadsmedia and @kickitrecoverywear on Instagram.
I will choose 3 women to receive a pair of these incredibly cozy slipper socks.
Thank you to our podcast sponsor
Go From Expert to Thought Leader with the Genius Discovery Program.
Book Directly with Kent: http://talktokent.com
Learn more at: geniusdiscovery.org
We're always seeking aligned sponsors.
⭐️ If you're interested in supporting our podcast - one episode or a season, reach out to Adrienne at Adrienne@sheleadsmedia.com.⭐️
Reach out to Adrienne: hello@sheleadsmedia.com
Visit our website: www.sheleadsmedia.com to learn about upcoming events or to work with me directly and get the clarity you’re seeking.
As a gesture of support for this podcast and sharing women's voices everywhere - I would greatly appreciate if you would take a moment and give our podcast a 5 Star rating and review on Apple Podcasts or Spotify.
By you taking this simple action, you are making a difference in sharing women's voices, thoughts and opinions.
One last thing - if you haven’t done so already, please hit the plus sign + to follow the podcast so you never miss an episode. Thank you so much!!
XO
Adrienne
- (01:04) - 🎙️ Rate, review, and share the show
- (03:11) - 🐾 Meet Dr. Cindy Trice: veterinarian, cancer survivor, and lover of long and low dogs
- (05:17) - 🏥 Breaking her back at 18 and learning what dignity in healthcare really means
- (12:47) - 🐋 Volunteering at the Marine Mammal Center and lying her way into a pet clinic job
- (21:13) - 🩺 Advanced cervical cancer diagnosis right out of vet school
- (24:41) - 👗 The hospital gown that stripped her identity and the pajamas that gave it back
- (27:30) - 🔧 Why hospital gowns are designed for function and why nobody fixed them
- (30:29) - 🚀 Sixteen years from idea to launch: some ideas need to bake
- (33:05) - 🤝 A fourth-grade best friend, two garment makers, and a company built by four women
- (36:49) - 🔄 Relief Rover, simultaneous entrepreneurship, and selling the first company
- (42:51) - 🌱 The roller coaster is real: confidence, hustle, and building your network
- (46:20) - 🎁 KickIt slipper socks giveaway: tag @sheleadsmedia and @kickitrecoverywear
01:04 - 🎙️ Rate, review, and share the show
03:11 - 🐾 Meet Dr. Cindy Trice: veterinarian, cancer survivor, and lover of long and low dogs
05:17 - 🏥 Breaking her back at 18 and learning what dignity in healthcare really means
12:47 - 🐋 Volunteering at the Marine Mammal Center and lying her way into a pet clinic job
21:13 - 🩺 Advanced cervical cancer diagnosis right out of vet school
24:41 - 👗 The hospital gown that stripped her identity and the pajamas that gave it back
27:30 - 🔧 Why hospital gowns are designed for function and why nobody fixed them
30:29 - 🚀 Sixteen years from idea to launch: some ideas need to bake
33:05 - 🤝 A fourth-grade best friend, two garment makers, and a company built by four women
36:49 - 🔄 Relief Rover, simultaneous entrepreneurship, and selling the first company
42:51 - 🌱 The roller coaster is real: confidence, hustle, and building your network
46:20 - 🎁 KickIt slipper socks giveaway: tag @sheleadsmedia and @kickitrecoverywear
