Mom, Son, and a Better Mammogram: Building The Healing Bras for Every Stage of Women's Breast Health with Debbie and Troy Sutton
The She Leads Podcast, with Adrienne Garland
Mom, Son, and a Better Mammogram: Building The Healing Bras for Every Stage of Women's Breast Health with Debbie and Troy Sutton

A miserable mammogram turned into a patented product. Debbie and Troy Sutton, the mother and son behind The Healing Bras, built warming and cooling therapy pads for women's breast pain at every stage of life.

In this episode, I sit down with Debbie and Troy Sutton, the co-founders of The Healing Bras. It started with one cranky drive home from a painful mammogram, when Troy asked his mom how it went and then did something most people never do: he went looking for a better solution, found only clunky, outdated ice packs, and invented one himself.

We get into how a biomedical engineer and former college catcher ended up designing an intimate product for women he could never use himself, and why the answer was simple: ask, listen, and stay humble. Debbie and Troy donated over 500 pads to partner organizations to get real feedback on shape, size, and fit, brought a two-time breast cancer survivor onto their board to guide the design, and partnered with an FDA-regulated manufacturer in New Jersey.

We also talk about the harder stuff: how a mother and son learn when to be business partners and when to be family, why the relationship sometimes matters more than being right, and how they are scaling from their garage toward hospitals, universities, and women at every stage from first cycles to menopause.

If you are building something from a problem no one else bothered to fix, this one is worth your time.

Chapters:
🎙️ 00:00 Meet Debbie and Troy Sutton, the mother and son behind The Healing Bras

💡 02:41 The miserable mammogram and the aha moment that started a company

❤️ 04:42 A son's empathy, and designing for women he could never speak for himself

📋 07:52 From a survivor-guided design to 500 donated pads and real feedback

💰 11:31 The market only cares about the value you create, not how hard you work

👥 12:19 Mother and son, business partners: when to switch which hat you wear

🔄 25:22 Why pivoting from full bras to insertable pads was the smart move

⚙️ 27:20 Building the systems that build the business, not just the product

🏥 29:39 Where the business is headed: hospitals, universities, and student athletes

🌸 32:57 Why the size of a room matters less than who is in it

Links:

Website: thehealingbras.com
Instagram: @thehealingbras

Visit thehealingbras.com to shop the healing pads and see testimonials from women across every stage, from first cycles to breastfeeding to menopause. She Leads listeners get a special discount: use code SHELEADS10 at thehealingbras.com/discount/Sheleads10 at checkout.

We're always seeking aligned sponsors.
⭐️ If you're interested in supporting our podcast - one episode or a season, reach out to Adrienne at
Adrienne@sheleadsmedia.com.⭐️

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com to learn about upcoming events or to work with me directly and get the clarity you’re seeking.

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Thank you so much!!

XO
Adrienne


  • (00:00) - 🎙️ Meet Debbie and Troy Sutton, the mother and son behind The Healing Bras
  • (02:41) - 💡 The miserable mammogram and the aha moment that started a company
  • (04:42) - ❤️ A son's empathy, and designing for women he could never speak for himself
  • (07:52) - 📋 From a survivor-guided design to 500 donated pads and real feedback
  • (11:31) - 💰 The market only cares about the value you create, not how hard you work
  • (12:19) - 👥 Mother and son, business partners: when to switch which hat you wear
  • (25:22) - 🔄 Why pivoting from full bras to insertable pads was the smart move
  • (27:20) - ⚙️ Building the systems that build the business, not just the product
  • (29:39) - 🏥 Where the business is headed: hospitals, universities, and student athletes
  • (32:57) - 🌸 Why the size of a room matters less than who is in it
Chapters

00:00 - 🎙️ Meet Debbie and Troy Sutton, the mother and son behind The Healing Bras

02:41 - 💡 The miserable mammogram and the aha moment that started a company

04:42 - ❤️ A son's empathy, and designing for women he could never speak for himself

07:52 - 📋 From a survivor-guided design to 500 donated pads and real feedback

11:31 - 💰 The market only cares about the value you create, not how hard you work

12:19 - 👥 Mother and son, business partners: when to switch which hat you wear

25:22 - 🔄 Why pivoting from full bras to insertable pads was the smart move

27:20 - ⚙️ Building the systems that build the business, not just the product

29:39 - 🏥 Where the business is headed: hospitals, universities, and student athletes

32:57 - 🌸 Why the size of a room matters less than who is in it

Transcript

Adrienne (00:00.898)
Hi, everybody, and welcome back to the She Leads podcast. Today we have two very special guests that I cannot wait to introduce you to, Debbie and Troy Sutton of The Healing Pads. And the reason that I'm so excited is because we were together in person several months ago at an amazing Pitch the Media event that we put on in New York City. And I got to meet Troy and Debbie in person.


person and hear their incredible story. And it's why I asked them to be on the She Leads podcast because they have a wonderful healing and heartwarming story to tell with loads of lessons baked in there. So welcome to the She Leads Podcast, Debbie and Troy.


Debbie & Troy (00:48.356)
Hello. Thank you for having us. We're excited to be here.


Adrienne (00:51.948)
I am so excited for you to be able to share your story. It's super interesting that we have mom and son together starting and growing this incredible business that is going to help so many women, that is helping so many women right now and is going to help so many more women. So, first let's talk about your business. So, what is the healing paths?


Debbie & Troy (01:18.714)
Well, the healing pads are, and I can show you, I happen to have them. the healing pads are this wonderfully designed pad, which is conical and breast shaped, and inside are the gems of special segments of gel pack. So the gel packs that we all have had in our freezer, the blue ones, it's a similar product to that that can be warmed in the microwave or chilled in the freezer.


for warming or cooling therapy for breast tenderness or breast discomfort, which runs the gamut, you know, and I can talk about who they're for, from the youngest gals to women who are experiencing menopause and hot flashes. So, yeah, so they're great. They can go right on the skin, they can go right inside your bra. And this fabric is amazingly soft and they are really just wonderful.


Adrienne (02:17.165)
So you created this incredible product that helps women, which I I love. And I love the fact that not only can they be cooled, but they can also be warmed, because sometimes you just need that warmth. So how did you come up with this solution for a multitude of problems that women face?


Debbie & Troy (02:28.477)
This is


Yes.


Debbie & Troy (02:41.357)
Well, to be honest, we didn't we weren't really weren't thinking about all of the the multitudinous problems women face. we had an aha moment. I did first because I had a very uncomfortable, miserable mammogram. I was healthy, thank goodness, but it really hurt. And I think that the tech went a little bit overboard and I was really cranky. And when I drove home to


Adrienne (02:57.525)
Mm.


Adrienne (03:04.301)
Mm.


Debbie & Troy (03:07.265)
And came into the house with my family of guys strewn about watching a game, clueless, you know, blah blah blah. Except for Troy, who said, Mom, how'd it go? How was your test? And should I tell her what I said? Well, what I said was, because I was cranky, I said, you know what? It sucked. I said, and if you guys had to put it on the table and get it yanked and twisted and turned and pulled like eight times.


Adrienne (03:11.745)
Yeah.


Adrienne (03:19.277)
Mm.


Debbie & Troy (03:36.77)
And between two plates of glass, you'd never go back. They would have made something better. They would have made it, you know, easier for for you guys, 'cause you wouldn't do it. But this is what we women do. We have to do it. We want women to do it. And it it's not something that it's pleasant or that we look forward to doing. But like many things that women do and go through, it's part of life. So Troy had asked me, Mom, don't they give you anything? I said, like a bill, you mean? He said


Adrienne (03:59.917)
Yeah.


Adrienne (04:04.564)
Yeah.


Debbie & Troy (04:06.007)
No, they don't give you anything really f f you know, for your discomfort or whatever. And he said, Well, let's look. So he he went and, you know, the millennial that he is started to look and Google and nothing came up. Except big clunky ice packs and and and and different things that were just so antiquated. And so he invented it. And now it's patented and yeah, I'm really proud of him because


Adrienne (04:28.098)
Mm.


Debbie & Troy (04:32.835)
He's done an amazing job. He's in this women's business and really a woman's business, intimately, and he's doing a great job of bridging the gap. So


Adrienne (04:42.775)
So, Troy, first of all, it's incredible to hear your empathy for your mother. That is definitely rare and so beautiful. And I I have two boys. So it warms my heart to hear that you asked your mom how she was. And then not only did you just ask how she was, you actually helped her to do something about that. So that just says, first of all, so much about your


Parents that they raise such an incredible person. So congratulations, Debbie. And then Troy, I I, you know, I obviously know a tiny bit about you, but you know, going from, okay, mom, let's Google and see what's out there to let me invent something is a step that not many people take.


Debbie & Troy (05:18.703)
Thank you.


Adrienne (05:35.103)
So how did you go about inventing something and and then having the empathy because there are products that are created for women that are made by men and and a lot of times you hear that the the designers, the product developers, they just don't understand women's issues.


Debbie & Troy (05:35.279)
Mm-hmm.


Debbie & Troy (05:56.75)
Got it. Yeah. And we hear that, you know, far too often. that, you know, even in the medical industry where male doctors, right, and I feel like I could say this as a man, right? They don't necessarily understand why or how women experience breast pain or to what level of pain and the magnitude. And so it is hard for men to understand. And the only way that we can try to sympathize is by asking questions and just opening up the conversation and learning more about women.


what women are experiencing. And that really was the foundation of how we were able to build this product. I asked my mom, she she told me this pancaking mammogram process story, which sounded awful. And from my perspective, I was studying biomedical engineering because I wanted to design prosthetics for war vets to play sports. And I was also a catcher in college in baseball. So after practice I would lay on the ground with all of those blue gel ice packs all over my body.


Adrienne (06:28.096)
Mm.


Adrienne (06:36.736)
Yeah.


Adrienne (06:46.709)
Mm.


Debbie & Troy (06:55.065)
So I assumed those existed for breasts. And the only thing we could find, like my mom sent my mom mentioned, are outdated, archaic, you know, pads that didn't really make sense and didn't really allow the woman to live her best life and go on her daily routine. And so when we were doing our research, we wanted to ensure that the pads were designed specifically for women's breasts, exactly like what you mentioned. And so we were blessed to be introduced to her name is Anna Krill.


She is the founder of Sharing and Caring, one of New York's largest nonprofit breast cancer foundations. She's a two-time breast cancer survivor and a certified breast prosthetic fitter. So she would design prosthetics for her clients who had a single or bilateral mastectomy when they were battling breast cancer. So Anna, who's on our board of directors, was able to design the shape and offer her advice on the shape of the pad.


Adrienne (07:36.437)
Mm.


Debbie & Troy (07:52.748)
And then we were also blessed to partner with an FDA-regulated manufacturer here in New Jersey, where my mom and I are based. And so the pads are medical grade material made by a third-generation US-based company. so the pads are you know wonderful in that regard. And when we were doing our prototype research and development, we ended up donating over 500 pads to our partner organizations and foundations.


Adrienne (08:12.17)
Yeah.


Debbie & Troy (08:21.721)
To get real feedback from the women, which included the shape, the size, the color, the location of the inner gel pack. So that way it'd be easier to insert the pad into any bra while the woman is wearing the bra and going about her daily routine. And so, really, in addition to the warming and the cooling, the pads are also great because they're designed by women for women. So it was really the feedback from women of all different stages.


Adrienne (08:43.735)
Yeah.


Debbie & Troy (08:47.773)
from the youngest girls going through their monthly cycles to women with menopause and hot flashes or pregnancy and breastfeeding. My mom and I were just at a big event in Philly last weekend, right? Educating women on the benefits of of warm and cool therapy during breastfeeding journey. and so that was really important to get feedback from hundreds of women about the pads in order to to develop it. I'm just very grateful that I was able to put everybody in the same room and and on the same email thread and I was able to be


Adrienne (09:02.796)
Yeah.


Debbie & Troy (09:17.305)
you know, part of this journey, but really it was, you know, my mom facilitating the meetings and leading the meetings with these women. I'm just taking notes and drawing and using my engineering background, right, to just incorporate their feedback because, you know, it's it's men, I will say men get breast cancer, men have chest pain and breast pain and nipple pain. it's obviously not as prevalent. so men some men can empathize, but you know, it's it's not like not most, right? So it's not like I I can't wear these pads, right? They're specifically for women.


Because women deserve something better given how prevalent breast pain is from what we've learned on our journey. And you know, it's we were on a a call earlier with another new mother foundation and you know, we've just learned right over the last year and a half that we've been accompanying, right? How many women I've learned, I will say, right, specifically I learned how many women experience breast pain for a variety of reasons and could use some type of therapy like this. So it's been really educational in addition to


Adrienne (09:47.575)
Yeah.


Adrienne (09:53.133)
Mm.


Adrienne (10:13.421)
Mm.


Debbie & Troy (10:16.537)
fruitful from an engineering perspective. Mm-hmm.


Adrienne (10:18.743)
Wow. I mean, this to me, I I teach entrepreneurship at Rice University and also at NYU. And we talk so much about empathy and getting out of the office and talking to real customers so that you can gain the insight that you need to develop the best solutions. And you know, from everything that you just said, you're you're following the the exact


process that we're, you know, teaching these students on how to start a company that provides tremendous value to its intended customers and and audience. And, you know, you you said that you've you've sort of been on this journey for only a year and a half. That is nothing, right? In in the scheme of things. it seems to me that the the both of you have a really great


Debbie & Troy (11:04.601)
Mm-hmm.


Adrienne (11:15.263)
relationship and you know being like a a mom and and son team, developing something that is so intimate and and personal. Are there any challenges that the both of you faced along the way?


Debbie & Troy (11:31.898)
So can I I just want to mention something real quick about about what you said with in regards to value. You know, it's that that's really the the cornerstone of a good idea and a good business, which is entrepreneurship, right? Is making sure that, you know, you're creating value and solving a real problem, right? Because the market doesn't care, right, how hard you work or what the product is, right? It only cares about how much value you create. And that's really a powerful reminder to ensure that.


Adrienne (11:52.363)
No.


Debbie & Troy (12:00.057)
you know, what we're doing, what the product or the service that you're offering is solving a real problem or h helping people write in in in however it solves a problem. And so you just, you know, you mentioned it and that's just a a key pillar of of our business and entrepreneurship. Mm-hmm. Mm-hmm.


Adrienne (12:16.811)
Yeah, I love that. Thank you for that reminder.


Debbie & Troy (12:19.215)
Yeah, absolutely. And so well yeah, just talking about our relationship. Go ahead. Yeah. well, I was gonna do something funny and just you know, like, you know, say you know, I feel very lucky and blessed to be working side by side with Troy. I mean, who we never imagined this. This just was you know, just a spontaneous thing that sort of happened organically. And a lot of the steps I just might say have been for like have been fortuitous or serendious.


Adrienne (12:27.703)
Ha ha ha


Debbie & Troy (12:49.147)
dipity really of how we met you know how we how we met Anna Krill and then how we met your your your our manufacturer and then how we met you and then some of the women that we met through you and where that has led us since that. So we have like I would say like three times out from when we met you is where we have gone with you know people we've met with you. So that's just been that's incredible when that happens.


Adrienne (13:18.295)
Hmm.


Debbie & Troy (13:19.257)
You know, you kind of get the the karma that, you know, you know w I think we're doing good work here. So it sort of lends itself to good things to to come to us. But I do enjoy really working with him. You know, there it does have his challenges. I could talk about yeah what of those. But but for me, like you know, I I also went to to to to business school and and I've learned and so and also you know, being in this and in the thick of entrepreneurship is that you know, relationships are very important, but


Adrienne (13:27.966)
Mm, I love that.


Adrienne (13:34.571)
Talk about the challenges, Troy.


Debbie & Troy (13:49.284)
You know, it's sometimes having the relationship is more important than being right. And that's what I've learned. I mean, I was in I worked in real estate and construction, so I understand the significance of relationships, but something that business school never taught me is that the relationship sometimes is significantly more important than being right. And that is so true for me because like I know about business, but I don't know about women's breast health. Or right, or I didn't. So it's really about like being humble and knowing that my


Adrienne (14:09.205)
Mm.


Debbie & Troy (14:18.307)
be saying one thing, I'm saying another thing, I think I'm right. But really having to like take a step back and know that, you know, I'm working with my mom. She obviously has the best intention for me and for this business. You know, we're in it. We're working, we're the co-founders of it. So I think that is always you know, just a lesson, right, that I've learned from the challenge of working with my mom, right? Because we need to balance when are we mother-son? When are we business partners, right? What are those types of relationships really and like


Adrienne (14:29.687)
Mm.


Adrienne (14:44.674)
Right.


Debbie & Troy (14:47.469)
having an on off switch for that because it could bleed into other parts of our life, which is true. Which is not, you know, which sometimes isn't isn't good. Right. So, you know, really just like as an entrepreneur, you need to be able to recognize when you're wrong, when you don't, when you don't know what you don't know, and being open to, you know, new conversations and learning things. Cause if none of that if if if you know we didn't do any of that, we wouldn't be here with this idea today. Right. So and it's true. You do ask me on occasion.


Adrienne (14:55.915)
Yeah.


Adrienne (15:11.532)
Hm.


Debbie & Troy (15:14.547)
how do you want me to answer this? son, business partner, friend. And I'm like, just don't answer. Well, that's a another learning lesson that that I've learned, right? And and that's as a as a man, as a son, right? Just as a man in life, right? For anybody who's listening out there, or even for for the women out there listening, right? Like, you know, we need to learn how what type of listener to be, right? And I know this has come up a lot in conversations recently, but like


Adrienne (15:19.853)
Mm.


Yeah


Adrienne (15:39.725)
Mm.


Debbie & Troy (15:42.756)
You know, do you want me to be your support system? Do you want me to be is play devil's advocate and help you push through sometimes this obstacle, right? Sometimes, right? So it's you know, that's also a really a a great lesson for entrepreneurship and leadership, right? Is just kind of knowing who you're talking to, knowing the situation. And if you don't know, then just ask, right? How do you want me to listen? Yeah.


Adrienne (15:48.406)
Yeah.


Adrienne (15:55.595)
Yeah.


Adrienne (16:01.761)
Yeah. I I don't I don't know how to express how I how much I I loved what you both just spoke about. I I the words that were coming up for me were, you know, emotional maturity, right? Trust, like this, this deep level of of trust, communication, and networking.


All it it's like these are all of the ingredients of entrepreneurship. When you have a co-founder, somebody in your family, it there can be a lot of tension. And as you're saying, there's a there's like an origin to the relationship, and that has a certain dynamic. You've now moved into still having a relationship, but a different dynamic. And how do you, you know, move back and forth between


Debbie & Troy (16:37.399)
Mm-hmm.


Adrienne (16:59.755)
Between those two things and and more. And that is a level of emotional maturity that you are clearly mastering. And I think it's a big lesson for anybody listening in that if you do have a co-founder, if they're your family or not, you have to have some type of level of emotional maturity and then be willing to communicate so openly and to humble yourself, right? That you


Don't necessarily know everything. And your point of view, your perspective might be yours and it's valuable, but it might not be the time or the place to express that and to know the difference between the two. So I think that there's tons of of just things that you can anybody listening in can take away from what you've just shared. And that is is just simply incredible. I I I love that so much. So


Debbie & Troy (17:41.443)
Mm-hmm.


Debbie & Troy (17:57.165)
Yeah, yeah.


Adrienne (17:58.698)
Yeah, and and I appreciate it. And so I'm I'm thinking, you know, you're you're sort of at the stage of building the business where I can imagine that more and more people, because I know you I know that you're out talking about the product, sharing it, going to different events, forming all of these partnerships and everything. at a certain point, everybody's gonna want this, right? Like the the problem that that nobody wants.


wants, right? But everybody wants is when you start to get these humongous orders, right? From from whether it's wholesalers or retailers or even, you know, just the public in general. How is your organization going to scale when you get to the point where more and more people want your product?


Debbie & Troy (18:48.803)
That's great. Well, I think we're very well positioned right now. So you can t talk about it. but I think that's a that's a very timely element of the business right now. I'm fingers crossed, of course, and I don't want to put the cart before the horse, but I'll let Troy finish here. So just Yeah, it's well through you we can give a shout out to Dr. Liz Claiborne, who is the inventor of NASA Clip.


She is a powerhouse of a woman between her medical career, being a mother, being an inventor. She's a very successful entrepreneur. So we've we've kept in contact and built our network with her. And she's been a wealth of information. And so really just learning you know, through that experience, right? Of just meeting other women in the community. And so through her, she has had success on.


TV and through other social media platforms and media channels and marketplaces. And so we have emulated her success and her guidance. And we have started to build out our direct response TV campaigns and our social media platforms as well. And so that is really how we are trying to scale the company from a marketing perspective. And then I will add from a product perspective, since every woman's body is different, we already have approved.


Designs from women in our community for larger pads, different colors, slightly different shapes. And then my mom I'll say is also working on a pad that is more filled in. So for women who are on a breast cancer journey, the pad will fit flush against their chest.


Adrienne (20:32.053)
Mm.


Debbie & Troy (20:36.137)
If they are at different stages of a reconstructive journey or not or not, right? If they opt not to, right, which we're seeing more trends now. So it's these are all things that we've learned, right? And so that's another key lesson is to be open to learning new things. I mean, it's you know, for me in my male ego, I think one size fits all, right? One size works all, but we want to be better than that, right? We're always trying to make a better product, and that's from


Adrienne (20:36.151)
Beautiful.


Adrienne (20:40.599)
Mm.


Adrienne (20:45.548)
Hm.


Mm. Wow.


Adrienne (20:57.695)
Ha ha


Debbie & Troy (21:05.401)
Just listening to one of our customers' feedback about how to refine the product and make it better. And really how we've gotten to this point is just compounding all of those little tasks and the little feedback and those little margins, right? Because compounded over over months and over years, right? That's when we'll see the real growth. So by adding, you know, more products and being able to appeal to more women on different stages, in different stages of life for different reasons why they have breast pain is really our our


Adrienne (21:10.645)
Mm.


Debbie & Troy (21:35.184)
growth to and success. Yeah. And also, talking about our manufacturer, we have a wonderful and very close relationship with them. And they already are on board for that phone call. And that's just good vibes that that comes through at some point soon. And and he's ready to go. So


Adrienne (21:37.389)
Hmm.


Adrienne (21:49.875)
Ha ha ha.


Adrienne (21:58.274)
That is so amazing to hear. I I I love to hear all of this. I mean, the fact that it's also manufactured here is something that I think will appeal to so many different people. you know, it it's personal, it's you know, it's it's sort of made in America, if you will. I know some components might come from other places, but the fact that yeah, that


Debbie & Troy (22:23.458)
At the end. Yeah. Mm-hmm.


Adrienne (22:25.269)
that this is something that is, you know, here in in this country, I think is something that will be very appealing to people. And you know, I just I mean I I see that that your company can also go in so many different directions, especially if your company is all about healing. there are so many different aspects of healing for women and you know, and I think


Troy, what you're saying, the more and more that you listen to the stories and the journeys of women. And, you know, even when somebody isn't necessarily in healing mode, they're just going through the the normal stages of life, you know, whether that's perimenopause or menopause and just all of the fluctuation of hormones that just happen if you're.


perfectly healthy, you know, your product is is one that that appeals to to the every woman, literally.


Debbie & Troy (23:27.119)
Mm-hmm. Mm-hmm. Mm-hmm. Yes, yes. I mean, g girl young girls go through monthly breast pain with their cycles. Some have no breast pain, but some really suffer from that. And then with pregnancy and how your b the breasts are changing dramatically, they can. And then breastfeeding is just, you know, we love that. Just like getting mammograms, we encourage women to do it. It's a wonderful thing all around. But it can be difficult sometimes. There can be clogged ducts or there could be


Adrienne (23:35.042)
Yeah.


Debbie & Troy (23:55.598)
mastitis that could have or irritation on the nipple area. And these, we like Troy said, we just did a baby baby and bumps big event. So you know, we were you know, blessed to see so many women in all stages of pregnancy and before and after. So you know, there's just so many women and you know, not to mention all the surgeries, whether it's cosmetic or the serious side, which is breast cancer of course, and then the hormones


Adrienne (23:57.122)
Yeah.


Debbie & Troy (24:24.643)
that are in peri and and menopause, like you said. So


Adrienne (24:29.271)
What has been the most challenging part of this journey? Because, you know, Debbie, I I don't think, and and correct me if I'm wrong, but I don't think that you ever manufactured a product and and sort of took it to market before this. so how has that whole entire learning experience been for you? and and really what has been the biggest challenge?


Debbie & Troy (24:53.635)
Well, you're right about that. I didn't ever bring anything to market, although I had a lot of ideas. But when the kids were you know, when my son was in school and and everyone was busy, my husband was still working, and and I was part time. So it was just like it takes a lot of time to do this and a lot of effort and a lot of money and you need a you need a support group and you need resources. So that was my challenge before. And that's still to some extent


Adrienne (25:10.571)
Yeah, mm, yes.


Debbie & Troy (25:22.413)
the challenge now. It is just the two of us. We are self funded thus far. And that's gotta stop. So anyway, so that is I would say pretty much that's, you know, been a been a challenge. and and what else? I mean, I think learning, you know, like when we made the pivot, we we decided with you know, with our name the Healing Bras.


Adrienne (25:27.607)
Mm-hmm. Mm-hmm.


Ha ha ha.


Debbie & Troy (25:49.172)
That at one point you know, I realized that I didn't need to be wearing that healing bra to be able to use the healing pads. So you know, I put them, I used them right out of the freezer and into the bra that I was wearing. And we sort of had another aha moment that said, you know, we can make any bra the healing bra by just inserting the pads. And so


Adrienne (25:59.287)
Mm.


Adrienne (26:12.609)
Hmm. Hmm.


Debbie & Troy (26:15.139)
that was not a challenge, but you know, changing things so that with an idea change comes all of the, you know, housekeeping, if you will, and so


Adrienne (26:24.301)
Sure. And manufacturing, if you were manufacturing full bras before and you had to pivot away from that, that it those are two very different processes. So sort of putting that to bed early on and shifting and changing. I think that for me hearing that, I think it's a perfect pivot, right? It actually gives you so much more flexibility to do other things because


bras in and of themselves are very difficult to size, right? And to to get right and to get comfortable and for all the different outfits that people want to wear. So you you you made a very smart pivot, in my in my opinion.


Debbie & Troy (27:02.477)
Yes, yes.


Thank you. Yeah, thank you. I mean, the bra we have is a great bra. It's an everyday bra. It's really well made and has lots and lots of features. And we do have them on our website still. and but you know, if anyone wants one, they can certainly get one. But I think well, Adrian, you make a a wonderful point, right, about the business and that yes, we are building a product and a brand in our community, but


You know, in addition to that, we're building the systems that build the business. Right. And so early on, we were doing everything from social media to inventory to warehousing to research product development. Then then we were driving to meet with doctors and hospitals. So we were doing a little bit of everything. And eventually our, you know, the goal is to create processes, right, that will help facilitate you know, the company's growth without just relying on my mom and me.


Because eventually we want to expand and and focus on other aspects of the business. You know, but we need to maintain that, you know, what what we've done in the past and what has worked, we can continue to do. So I think what you said about like building a system is really important. And it's funny because you know, we often joke that we're like Steve Jobs, except instead of computers we're selling bras and pads out of our garage. But it's like we we are orders come in, we slap we we we fulfill it, we write, you know, a note, and then like the mailman comes or we give it to


Adrienne (28:00.994)
Yeah.


Adrienne (28:11.701)
Mm.


Adrienne (28:21.697)
Listen.


Debbie & Troy (28:29.401)
You know, we drop it off at the post office. Like we have this perfect system down. And that was because of all of the my mom's background. With, you know, I'll just quickly mention that my mom, in her career built a 50,000 square foot warehouse to grew it to a million square feet at Port Newark, where she was fulfilling commodities. And so, you know, using my mom's experience, right, with fulfillment, like we have, you know, this wonderful supply chain logistic, you know, system set up and


Adrienne (28:45.292)
Well.


Adrienne (28:53.94)
Hmm.


Debbie & Troy (28:56.803)
You know, that's definitely important for a business, specifically with products, you know, and streamlining it where now we're not necessarily focusing on the bras. That was also like what you mentioned, you know, a good pivot logistically because of space and SKUs and you know, what the women really want. Ultimately, that was why we pivoted from that was because of the feedback that we heard from women and from my mom. So I think that was just really great, you know, that was great learning lessons for us and for the business.


Adrienne (29:00.929)
Mm.


Adrienne (29:10.669)
Sure.


Adrienne (29:19.565)
Mm.


Adrienne (29:25.357)
So where do you see the next you know, if you sort of vivid vision into the future a couple of years from now, where do you see your business going and growth?


Debbie & Troy (29:39.204)
Yeah, absolutely. I mean, we are currently in the process of of being approved the healing pads by insurance. So we would love to partner with hospitals. currently the hospitals that we have partnered with, including McGee Women's most recently in Pittsburgh, Pennsylvania, a leading women's institution. They offer the pads to their gift shop, to their NICU families and and patients, to the breast surgery patients and lactation specialists and patients as well. So


Adrienne (29:47.884)
Wonderful.


Adrienne (30:05.741)
Wow. Amazing.


Debbie & Troy (30:07.097)
You know, they're offering the pads to a plethora of women who are experiencing breast pain, right, and discomfort. And so we would love to continue working right from that perspective with businesses, not just hospitals and medical, but also baby organizations and breast cancer foundations. And one of our ambassadors, Joetta Clark, she's a four-time Olympian from New Jersey. She is a a big advocate of using the pads before, during, and after training. And so we're starting to talk with different universities.


Adrienne (30:18.125)
Mm.


Debbie & Troy (30:36.931)
who might be interested in offering the pads to their female student athletes. which there are over 200,000 female student athletes in college. So, and as a f you know, fellow retired college athlete, you know, I can empathize right with that pain, which is exactly like what you're you're mentioned. You know, I r I remember those days when my chest was very sore from catching and working out and things like that. And and and you know, and girls in college have much more to deal with than boys.


Adrienne (30:41.761)
Amazing.


Adrienne (30:50.056)
Ha ha ha.


Debbie & Troy (31:04.163)
you know, specifically regarding their breast health and breast pain and and whatnot. So, you know, I just think that's a a wonderful path, right, that we've really laid out and we're excited to just keep moving forward, right? We have great momentum that we build every day, you know, every week really you know, on day to day there might not be big wins, but you know, we really try to pride ourselves on the little wins, right? And and and, you know, setting up the meetings, right, with the someone who n we thought we'd never have the chance to meet with, right? Or


Adrienne (31:16.487)
Mm. Yep.


Adrienne (31:33.292)
Yeah.


Debbie & Troy (31:33.508)
Having a a commercial go out, right? Or different things like that. So we're really just trying to ride this great momentum that my mom and I built and and ultimately help empower women and make them feel. And on Amazon we should mention that too. Soon. We should, you know, so we we will we h we hope to be on Amazon soon. So your listeners will be able to find us there as well as our our website and socials.


Adrienne (31:41.121)
Mm.


Adrienne (31:51.527)
great.


Adrienne (31:57.472)
Amazing. before before we sort of wrap up, and I do want you to let everybody know where they can get these because I I mean I I think not only for yourself, but also for you know care packages, gifts, things like that for anybody, I think it's it's just absolutely perfect. I one of the things that I just want to almost just hearken back to for one moment because I do think that it's super important.


You know, just for the for the listeners and I think there's so much there's so much noise that's out there on social media and a lot of trends and things like that and and going to places where there's thousands and thousands of people. you both came to a a small ish event that I put on that was that was beautiful and wonderful and packed with information. It it always is.


but just because the size of a an event is small doesn't mean that there can't be such great impact. And it just warms my heart beyond belief to know that you connected with a powerhouse who who was there that had, you know, she's she's a little bit farther ahead on the path when it comes to fundraising and you know being on TV and all of that kind of stuff. But


The message is that, you know, if you are in the right place with the right people, the size doesn't necessarily matter. And you don't have to be at the hottest things in order to really, you know, find the people that are gonna make a a big difference to to you personally or or to your business. So the fact that you have, you know, gotten such


you know amazing things because of some of the people that you met at the the pitch the media event really just makes me so happy on on a personal level. So thank you so much for for sharing that. And so with that, how can people purchase all of the items, the bras, the healing pads, everything from you?


Debbie & Troy (34:14.716)
So anyone who wants to learn more information or look at the pads and purchase a pair can do so at our website, thehealingbras.com. And we're on all social media on Instagram, the Healing Pads, and you'll be able to find different testimonials and stories of women in our community who are providing really the confidence, right, and feedback that we are on the right track and that we can do.


Adrienne (34:25.239)
Okay.


Debbie & Troy (34:42.809)
you know, great work just the two of us together. You know, we are bootstrapping this and we're really trying to build this brand together. And so it's been a an incredible journey and, you know, we're just really looking forward to all the next steps and meeting more incredible women and more foundations and organizations.


Adrienne (34:58.775)
Amazing. Well, thank you so very much for spending your time here with me today and sharing your story about your business and the the beautiful relationship that you both have with everybody that's listening to the She Leads podcast. I really appreciate it. I wish you incredible wild success. I know that you're gonna have it. Debbie and Troy, thank you so much for being here on the show today.


Debbie & Troy (35:23.61)
Thank you. It was a real pleasure. We we really enjoyed it. Thank you.