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Become a thought leader to get you and your business exposure.
Mindie Barnett is the founder of MB and Associates and shares her expertise on how people can “get themselves out there.” If you want to get yourself seen and known in your local networks and communities, you will need some form of media coverage.
A great way to get eyes on your business is to pitch relevant and thoughtful stories and informational pieces to local media outlets like news stations and podcasts. It takes a lot of research, persistence, and professional attention to detail, but if you bring something helpful and trendy to the table, you can generate great advertising for your business.
Flex your creativity, get yourself out there, and promote your business!
Show Notes:
📣 Get to know Mindie: she is the type of person that will still be on stage in her 80s. 03:16
👜 In Mindie's 30s, she wanted more than just an excellent career: her path from journalism to PR, and now pursuing psychology. 08:48
👩💼 Mindie’s luck with getting clients: not having a lot of downtimes. 14:03
💗 Make the choice you want, even if your brain is not prepared. 17:37
💡 Know your lane when you promote your business and know who and where to pitch: be aggressive. 21:49
🎯 The hyperlocal news outlets are the best for local companies. 27:04
📺 See what's trending, seasonal, and what the news cycle looks like, and come up with something that makes sense: the media does not need you - you need the media. 29:17
🎙️ Mindie’s media platforms include 2 books and a podcast - it's useful for branding and media outlets. 31:58
📚 The third book will possibly be "Old Maid" - about the trend of women not getting married or waiting until later in life to get married. 36:38
👭 Women lean heavily on each other. 38:33
Links:
👉 Connect with Mindie: www.instagram.com/mindie.barnett
🎤 Mindie's company: https://mbandassociatespr.com/
🎯 Connect with Adrienne: www.sheleadsmedia.com
🎧 Listen to women's podcasts on the She Leads Podcast Network: www.sheleadspodcasts.com.
