39. Artistry & Storytelling Through Jewelry Design with Ashita Shah-Bohra
The She Leads Podcast, with Adrienne Garland
39. Artistry & Storytelling Through Jewelry Design with Ashita Shah-Bohra

Ashita Shah-Bohra is a mom of two and President at Arunashi Inc. She and her husband, Arun, both have jewelry designing in their DNA - both descending from several generations of jewelry designers. Arunashi is a high-end luxury jewelry company that is a

RSS Feed podcast player iconApple Podcasts podcast player iconSpotify podcast player iconGoodpods podcast player iconOvercast podcast player iconCastro podcast player iconPocketCasts podcast player iconAmazon Music podcast player icon
RSS Feed podcast player iconApple Podcasts podcast player iconSpotify podcast player iconGoodpods podcast player iconOvercast podcast player iconCastro podcast player iconPocketCasts podcast player iconAmazon Music podcast player icon

๐Ÿ‘ฉโ€๐ŸŽจ Ashita and Arun created Arunashi as a reflection of their relationship: generational background in jewelry designing. 02:19

๐ŸŽ“ Ashita and Adriene both finished the Goldman Sachs 10KSB program. 03:28

๐ŸŽฏ Creating of Arunashi: Focused on quality, precision, and artistry storytelling through each piece of jewelry. 05:14

Working with Bergdorf โ€œWe have to have your pieces in our storesโ€. 06:58

๐Ÿ’ No mass manufacturing, unique pieces are offered to specific high-end retailers with deep dive into the story behind each item. 08:09

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆโ€๐Ÿ‘ฆ Ashita and Arun moved to LA to be close to her family. 11:24

๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ผ Self-proclaimed workaholic: returned back to work after being a stay at home mom to her kids. 13:02

๐Ÿคน Spending quality time with children: parenting while children are younger is different than when theyโ€™re emotional teenagers. 15:53

๐Ÿ“ˆ Post COVID work has exploded and surprised Ashita: many new events and galas. 18:11

๐Ÿคฏ Celebrities donโ€™t have time for shopping: business relationships with stylists. 19:35

๐Ÿ˜Ž The learning curve in working with celebrities: specific placement of products. 20:45

๐Ÿ˜‡ Emotional connection behind each jewelry collector: where secrets are going to be discovered, and open up slowly instead of just being presented. 23:25

๐Ÿ‡ฎ๐Ÿ‡ณ Indiaโ€™s deep jewelry history: family jewelers, heritage, and stories that stay in families. 25:08

๐ŸŒ Arunโ€™s creative trajectories from the things that surround him: the snail whisperer. 28:03

๐Ÿ’Ž Jewelry that becomes part of you: time and effort needed to create one. 30:45

๐Ÿ‘‰ Many business advice canโ€™t be applied to Arunashi. 32:27

๐Ÿ‘  Business models that match women's intuition: lead by your inner voice. 35:22

โ–ถ๏ธ Courses and books are just the starting point in business: things to do when creating your business. 37:56

๐Ÿ‘‚ Listening to the customers vs finding the solutions and products you want. 39:12

Connect with Ashita: www.shoparunashi.com

๐Ÿ‘‰ Connect with Adrienne: www.sheleadsmedia.com