Sept. 9, 2022

50. Overcoming Ageism And Living Your Best Life with Cheryl Benton

There’s no industry where ageism is more prevalent than Marketing and Advertising, and Cheryl Benton had to find that out the hard way.

Cheryl is the founder, publisher, and head tomato of The Three Tomatoes. What started as a newsletter for her friends has turned into a community for women who are largely ignored by advertisers.

Getting older isn’t the enemy, running out of time is. It’s never too late to stop sugarcoating things. You’re never too old to start chasing your dreams.

🍅 The head tomato of the Three Tomatoes: ageism in the advertising and media business and Cheryl’s solution to it. 02:18
📚 The book publishing journey for Three Tomatoes started with Cheryl’s book Can You See Us Now? 07:11
✨ Dispelling the myth of what it's like to be growing older: Dream big. You’re never too old, and it’s never too late. 13:59
💃 Overcoming ageism: being more out there, helping younger generations realize that growing older is also good. 16:36
🦉 Cultural differences about the idea of growing old: mental decline vs. wisdom. 17:26
😎 Having a cool mom: traveling and having fun are not limited to your age. 20:34
🤔 Marketers are missing the purchasing power of middle-aged and beyond people: the importance of support and community. 21:59
💎 How to stop yourself from slipping down into a negative thought spiral: 24:43
🎯 Life is changing, and you are changing too - don’t be afraid. 26:52
🍷 Fun and signature events with The Three Tomatoes: Wine Days and Talent Shows. 31:06


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