May 27, 2022

39. Artistry & Storytelling Through Jewelry Design with Ashita Shah-Bohra

Ashita Shah-Bohra is a mom of two and President at Arunashi Inc. She and her husband, Arun, both have jewelry designing in their DNA - both descending from several generations of jewelry designers. Arunashi is a high-end luxury jewelry company that is a perfect combination of their connection and energies - and their names - and their handmade pieces are enjoyed by wealthy clients and celebrities alike. Today, Ashita explains how a high-end luxury business is led, what is essential for their work, and how they present themselves to a very specific audience that has particular ways of life and needs.

Ashita shares that each piece of Arunashi jewelry has an origin or inspiration story. Arun has a deep connection with each piece - often inspired by what he observes, his family life and what he's drawn to in general. He celebrates that connection with other people through his storytelling. Ashita gives us a peek into how celebrities choose their jewelry, and why many clients treasure each piece as much as they do. Arunashi is connected to history, tradition, art, family values, and creative thinking. Ashita explains how she balances work and family: providing great tips for women, mothers, business owners, and those who are still searching for themselves in the world of entrepreneurship.

๐Ÿ‘ฉ‍๐ŸŽจ Ashita and Arun created Arunashi as a reflection of their relationship: generational background in jewelry designing.  02:19

๐ŸŽ“ Ashita and Adriene both finished the Goldman Sachs 10KSB program. 03:28

๐ŸŽฏ Creating of Arunashi: Focused on quality, precision, and artistry storytelling through each piece of jewelry.  05:14

Working with Bergdorf “We have to have your pieces in our stores”.  06:58

๐Ÿ’ No mass manufacturing, unique pieces are offered to specific high-end retailers with deep dive into the story behind each item.  08:09 

๐Ÿ‘จ‍๐Ÿ‘ฉ‍๐Ÿ‘ฆ‍๐Ÿ‘ฆ Ashita and Arun moved to LA to be close to her family. 11:24

๐Ÿ‘ฉ๐Ÿฝ‍๐Ÿ’ผ Self-proclaimed workaholic: returned back to work after being a stay at home mom to her kids. 13:02

๐Ÿคน Spending quality time with children: parenting while children are younger is different than when they’re emotional teenagers. 15:53

๐Ÿ“ˆ Post COVID work has exploded and surprised Ashita: many new events and galas. 18:11

๐Ÿคฏ Celebrities don’t have time for shopping: business relationships with stylists. 19:35

๐Ÿ˜Ž The learning curve in working with celebrities: specific placement of products.  20:45

๐Ÿ˜‡ Emotional connection behind each jewelry collector: where secrets are going to be discovered, and open up slowly instead of just being presented. 23:25

๐Ÿ‡ฎ๐Ÿ‡ณ India’s deep jewelry history: family jewelers, heritage, and stories that stay in families.  25:08

๐ŸŒ Arun’s creative trajectories from the things that surround him: the snail whisperer. 28:03

๐Ÿ’Ž Jewelry that becomes part of you: time and effort needed to create one. 30:45

๐Ÿ‘‰ Many business advice can’t be applied to Arunashi. 32:27

๐Ÿ‘  Business models that match women's intuition: lead by your inner voice. 35:22

โ–ถ๏ธ Courses and books are just the starting point in business: things to do when creating your business. 37:56

๐Ÿ‘‚ Listening to the customers vs finding the solutions and products you want. 39:12

Connect with Ashita:

๐Ÿ‘‰ Connect with Adrienne: