Feb. 1, 2021

44. Why You Need to Ditch Your Avatar and Other Blasphemous Marketing Ideas

44. Why You Need to Ditch Your Avatar and Other Blasphemous Marketing Ideas

Today Deb talks about what it really takes to make the leap from corporate to running your own business, and the reasons why some businesses struggle to win clients. Deb discusses the difference between demographics and psychographics in marketing and why


🙋‍♀️ Shout out to Diane Diaz for an amazing podcast review. 1:19📱 Super cool social platform - Clubhouse is great, connect with me @debboulanger 2:11🤨 75% of all startups fail. 4:45🗝️ The number one reason why your marketing and messaging isn't landing:  Your avatar isn't working. 5:45🛍️ People buy based on emotion. 6:25🌟 Be sure you have demand from the right people. 9:49💩 If you build it, they will come is a fake promise. 11:18💣 The coaching industry is exploding.  It’s the second fastest-growing sector in the market. 14:17🎯 Ditch your avatar and DM me on Facebook or join my Clubhouse room. 15:53
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