June 29, 2020

17. How to create demand before building supply in your new startup

17. How to create demand before building supply in your new startup

It's important to remain open and experimental in your first launch so you can quickly adjust to market feedback and demand. According to Jessica Korthuis, founder and CEO of Sohuis, now is not the time to perfect your solution before you have an ideal

👋 Meet Jessica Korthuis 00:42
📊 Creating demand before you create a supply. 04:44
❌ No market need – the #1 reason for business failures. 07:11
🌈 How do you find an ideal buyer? 10:46
👣 The long and winding road of entrepreneurship: trial and error. 13:19
👍 Minimal Viable Product: getting the first offer. 15:56
🌟 Finding validation for your product. 18:15
👌  “Done” is better than “Perfect”: test, refine, improve. 21:42
😬 So what do you do after the MVP? 23:15
💥 How to amplify your marketing? 27:00
👪 Serving the people you love to serve. 30:42
👥 Building your community. 32:49
💻 Sohuis educational platform and membership community:  https://sohuis.com/35:29
💬 Find Jessica on Instagram  @SOHUISINC  38:03