May 25, 2020

13. Stand out with a Twist - special guest Julie Cottineau

13. Stand out with a Twist - special guest Julie Cottineau

Is your message being buried in the noise? Do you sound like every other professional in your market? And do you notice eyes glazing over when you talk about your business? Learn how to stand out in a crowded market and twist your brand to be more relevan

Julie’s “Life after corporate” story 01:15
The basics of branding: What doe it take to build a memorable brand? 07:54
When in the launch process should you be focusing on building out your brand? 09:24
What are the elements of a brand that really stands out? 11:04
The Great Do-Over story 14:19
Bring in your personal twist! 17:37
Twisting in a global downturn 20:40
Twist your offerings, twist your target 22:26
Twisting for the greater good: should businesses step up during the pandemic? 26:05
The world needs your gift! 29:02
  Contact Julie, visit the BrandTwist websites, get the Twist Book 31:27
  Times of great disruption can breed great innovation 33:47

https://www.brandtwist.com/
Get Julie's Brand Booster: 30-minute Strategy Sessions – only $50 (on sale from $150) with a portion of the proceeds going to Doctors without Borders. Sign up here.Get Julie’s best-selling TWIST book,on Amazon   the Kindle version is on sale for $2.99.
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