May 18, 2020

12. From Boring to Brilliant

12. From Boring to Brilliant

Business fundamentals series #3: How to message your business and stand out in a crowded market? How to get new prospects, charge, and sell your services?

Is your elevator pitch too slick? 1:08
   Why good advertising works. 4:34
Good marketers know how to make you feel. 5:11
3 steps to a unique position in your market. 8:37
What is the problem that no one else is solving? 10:35
Speak what your ideal client is thinking. 11:01
Key to success: Know your triggers. 12:39
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