Today’s episode takes a closer look at a very specific aspect of running an online business; Search Engine Optimization (SEO). What exactly is it? It’s the process of improving your website to increase its visibility for searches. In other words, it’s how easily people who are looking for you on Google can find you. Just think of how often you turn to Google to find an answer or a service provider. Those search results on that first page, those sites have good SEO.
In this episode, we deep dive into all aspects of SEO, what it is, how to optimize it, how to get results, what to avoid, and everything in between. My guest, SEO-expert John Vuong, shares valuable insight that he’s gathered from running his SEO agency, Local SEO Search, for eight years plus the decade he spent in advertising. Through his years in the industry, he has served over 5,000 local businesses and has built his agency from 3 people to now a group of 40 in-house experts covering all aspects of SEO.
In this episode, we discuss how vital it is for small business owners to cultivate a good SEO strategy, so they don’t miss out on the opportunity to serve potential customers who are willing to pay them. Ultimately, SEO allows you to connect with those who are looking for you. But how do you do that in an online space with endless competitors, with endless metrics to track, with endless things to know, with endless information and misinformation about SEO? Listen and find out!